The consumer buying process and the b2b buying process

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1. Provide an example of each of the four key types of B₂B organizations.

2. What are the major differences between the consumer buying process discussed in given Chapter and the B₂B buying process discussed in this chapter?

3. Mazda is trying to assess the performance of two manufacturers that could supply music systems for its vehicles. Using the information above, determine which manufacturer Mazda should use.

Reference no: EM131283337

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