The concept of market driving versus market driven

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1. Explain the concept of market driving versus market driven. Do you think there is value in using both approaches in practice? Support your response with an example or possible scenario.

2. A consumer products company wants to develop a general profile of purchasers of its products in a certain trade area. Would diary panel data or scanner data be more useful for this purpose?

3. We recognize 5 universal benefits that products (including services) may provide to consumers. List these five universal benefits and give an example that that reflect each. You can use different product/ service examples.

Reference no: EM132193015

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