The competitive battle continues

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Reference no: EM131124535

Philips versus Matsushita: The Competitive Battle Continues

1a. How did Matsushita succeed in displacing Philips as No. 1? What were its distinctive competencies and incompetence?

1b. Why is the change so hard for both Matsushita and Philips? What recommendations would you make to Gerald Kleisterlee? And to Eumio Ohtsubo?

Reference no: EM131124535

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