The comparable firm in tobacco industry

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Question: RJR is a conglomerate that produces a broad range of food and tobacco products. Currently, 50% of its business is in the food industry and 50% is in the tobacco industry. It is considering an investment in a new factory to produce cigarettes. In determining the relevant discount rate at which to discount the cash flows for the new tobacco factory, RJR has identified the Addiction Corp, which specializes in tobacco, as the comparable firm in tobacco industry.

Reference no: EM133612148

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