The company should go ahead and do so

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Reference no: EM133677280

Question: Assume that a market segment is judged to be large enough, all PESTLE factors are favorable, consumer research has been done and strong competitors are either absent or deemed to be vulnerable, then is it safe to enter the country and the company should go ahead and do so? Why or why not?

What other factors, if any, should be considered?

Reference no: EM133677280

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