The company is using proper segmentation

Assignment Help Operation Management

Reference no: EM132222494

Unit 3 Discussion Topic 1

Part of running a successful company is to ensure that the company is using proper segmentation, target marketing and positioning tools to reach their customers. If they do not, they will not meet the needs of the customer correctly and the customer may go to another business for the good or service. In this Discussion, you will use segmentation, targeting and positioning tools to properly market a product.

Topic 1: Segmenting, Targeting, and Positioning

Using the Natural Cone Company, decide on the marketing segmentation, targeting, and positioning needed. You can invent any details you need. Then respond to your classmates responses.

Unit 3 Discussion:

Scenario: Sylvia has a unique ice cream business. She creates coconut, nut-based, and vegetable cones and uses all organic or locally sourced products to make unique ice cream flavors with natural ingredients. The cones come wrapped in recycled paper with the cone logo and are located in the freezer department at the grocery store. Customers can purchase by the cone or in a box of 4.

nature cone company

"flavor fron natue " ( on ice cream)

Reference no: EM132222494

Questions Cloud

Primarily referring to organization industry : ________ is primarily referring to an organization’s industry, and the downstream and upstream markets related to it.

Organization ability to predict customer defections : Your analytics team presents you with two sets of results that have improved the organization’s ability to predict customer defections.

Report on new accounts created on payment plans : Your supervisor requested a workbook to report on new accounts created on payment plans. The report should provide details on total costs to the student

Does formal organizational structure really matter : Does formal organizational structure really matter? In other words, shouldn’t management just focus on getting the work done?

The company is using proper segmentation : Part of running a successful company is to ensure that the company is using proper segmentation, target marketing and positioning tools to reach their customers

Describe the quality-ethics connection : Describe the quality-ethics connection.

These qualities be put into practice to improve our thinking : How can each of these qualities be put into practice to improve our thinking?

Increasingly divest themselves of physical assets : Some commentators refer to such 3 PLs as ‘asset unencumbered’ in that they increasingly divest themselves of physical assets,

Create communications plan as project manager : Create a Communications Plan as the project manager for the following project.

User Account

All Pages