The company get products or services to customers

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Reference no: EM132111908

Think about your company OR a company of your choice and address the following questions.

How does the company get products or services to customers? Directly or through channel partners? What value do channel partners add? What opportunities do you see to use different channel combinations to better reach some customer groups? List some of the major ways in which your company uses IMC. How similar/different is this from competitors? What improvement opportunities can you see?

Reference no: EM132111908

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