The company and the selection process

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Reference no: EM13839604

A  paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market.

Required Elements:

  • No more than 2100 words
  • Include demographic, psychographic, geographic, and behavioral characteristics for the target market(s) for your selected company.
  • A positioning statement for the company with careful consideration of their brand and strategy
  • Demonstrate an understanding of market segmentation
  • Apply an understanding of customer behavior to determine target market
  • Demonstrate an understanding of alignment between company strategy and marketing decisions.
  • Paper is consistent with APA guidelines.

 

 

Reference no: EM13839604

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