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The coffee wars

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Reference no: EM133072124

Case Study

Read the Chapter Case Study "The coffee Wars" from Chapter 2 "Global Marketing" - "Marketing" (7th Edition) by Dhruv. Grewal and Michael. Levy (2020) and answer the following Questions:

1. Perform a SWOT analysis for Starbucks and Dunkin Donuts.

2. Which Growth strategies have been pursued by Starbucks and Dunkin Donuts in the past and which strategies do you believe will be most successful for the two firms in the future? Why?

3. Which marketing metrics would be most helpful for an executive in charge of developing new products for a coffee Chain?

Attachment:- Casestudy-The coffee Wars.rar

Reference no: EM133072124

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