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Now pick a product category, like automobiles, athletic shoes, beverages, or health and beauty products. Then think about which products in that category would appeal to each of the clusters generated by your ZIP code search.
For example, a car that appeals to a cluster titled "Young Bohemians" may not be the car of choice for the cluster "Pools and Patios."
If your search generated only one cluster type, you may wish to enter other ZIP codes for your area of town or for your region.
Define market segmentation using minimum 2 academic journals. Discuss why it is important for Alpha Property Development to undertake market segmentation.
Explain Positioning Statement and the Marketing Mix Strategy and How does the selection of your positioning statement impact the marketing mix strategy
The case study outlines six specific strategies that the firm has chosen to support its strategic direction. Determine which strategy is most likely to benefit the firm
Explain What Makes a Franchise a Partnership and Explain how a franchise could be considered a partnership
Read the following selection from 'The Long Tail' by Chris Anderson and watch the author briefly discuss the theory. What is The Long Tail theory
Come up with an idea for a new product that would provide relevant digital information to a person in some situation. Pattie Maespresented several examples in the video. Next, clearly explain the benefits your new product would provide to a grou..
Compare the primary costs involved in cleaning up the water immediately (and thus confessing) versus hiding your culpability now and possibly paying more in the future.
Describe Apple's social media efforts. Do you think the company is using social media effectively? What suggestions would you make?
Explain Customer Service as Differentiator for e-Business
Define the target market that is to be analyzed. Write a detailed outline of the experimental design. Provide a rationale for the selection of the design. Describe the data collection techniques you will use.
What did Burroughs-Wellcome, the manufacturer, charge? The drug ran $8,700 a year in 1987...lowered from $10,000 per year a year or so earlier
Discuss how a firm could use product leadership, operational excellence and customer intimacy as a basis for competitive advantage. Use examples to illustrate.
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