The clear point of difference in mobile marketing

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Reference no: EM132189140

1. The clear point of difference in mobile marketing is

its unique ability to empower users by connecting with them individually and continuously.

that it is clearly superior to other forms of marketing in its ability to protect personal privacy.

that it has small, downloadable software programs designed for all mobile products.

that marketing software programs can measure the number of times a customer views a social media website ad.

its ability to provide unambiguous data that indicates simple marketing actions

2. _______ is a computer-based network that triggers actions by sensing changes in the real or digital world.

An app

An intelligent device

An interlinked smartphone grid

A smart system

A sensory track

3. Twitter is

a social networking site that allows for people to exchange photos, videos, and comments.

a website that enables users to send and receive messages up to 140 characters long.

a business-oriented website that lets users post their profiles and connect to a network for business people.

a video-sharing website in which users can upload, distribute, and view videos.

an information site that allows users to connect through e-mail.

4. Research suggests that Millennials are twice as engaged and exhibit other positive behaviors when they

watch a video on their phones compared to watching on a television.

opt-in to a brand’s website rather than just receiving unsolicited email.

are required to view still images for advertising rather than video content.

have used Facebook to discover a product, including viewing a friend’s “likes.”

believe there will be a financial reward for paying attention.

5. Mobile marketing has led to important smartphone apps, including which one of the following?

traffic monitoring

celebrity presence

banking options

privacy monitoring

price-comparison searches

5. In classifying social media, the degree to which a person’s thoughts, feelings, likes, and dislikes are made public is referred to as

emotive content.

social value.

self-disclosure.

user-generated content.

media richness.

Reference no: EM132189140

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