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For the Session Long Project you will be choosing a company whose product you personally use and applying the concepts from the background materials to analyze this company's marketing strategy.
Make sure to choose a company that has a lot of information available, as you will need to analyze many different aspects of this company's marketing strategy while writing up your Modules 1-4 papers. It is best to choose a large and well known company since these companies will generally have the most information available about it.
Do some research on your chosen company and the specific product from this company that you use, and also review the background materials on product classifications, the product life cycle, and new product development. When you are done with your research and have thoroughly reviewed the background materials, write a two to three page paper addressing the following questions:
Scooter wishes to sell a bond that has a face value of $996. The bond bears an interest rate of 9.52% with bond interest payable quarterly. Three years ago, $1,110 was paid for the bond. At least a 11.29% return (yield) on the investment is desired.
In 2-3 pages (not counting cover and references), explain what expenses and costs facing today's air industry. In addition, evaluate what the current fuel costs do to the industry and how they affect the ticket prices and the patrons' flying..
Find a recent ( since the start of obama's first term- January 2009 ) news or magazine article or podcast from a reputable/verifiable source that relates to material from this class.
Explain how scarcity and choice are related. Economic theory says that a rise in the price of a good will cause people to buy less of it. If the price of meat increases and John Doe buys more meat, has the theory been refuted? Explain.
Describe the firms in the proposed merger. List their annual sales, and extent of their operations - Write a paper that describes the principle firms.
The cost of labor goes down, the profits of firms will increase, and short-run aggregate supply will shift to the right.
The past or contemporary doctrine of mercantilism?
Jim is offered an investment opportunity with the “guarantee” that his investment will quadruple in 12 years. Assuming quarterly compounding, what is the nominal interest rate Jim is getting on this investment?
for the firm the major goal of profit sharing plans is to ltbrgtfor the firm the major goal of profit sharing plans is
Distinguish among gross profits, operating profits, and net profits - what questions do financial ratios help answer about a firm's financial performance - Describe the process for estimating the amount of assets required for a new venture and how do..
you are the owner of a small bread factory and are thinking of lowering costs and expanding. your small-business
You plan to market a new clothing line. Develop a hypothetical customer profile for each of the following possible target market segmentation approaches: unsegmented strategy, multisegment strategy, and single-segment strategy. For each approa..
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