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The classifications from richardson and gosnay

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Reference no: EM13813845

Pick an easy company and answer the following:

  1. Briefly describe the company and product you have chosen, and why you chose it.  Then explain what type of product it is based on the classifications from Richardson and Gosnay (2010). 
  2. What stage of the product life cycle is this product at right now?  What strategies could this company use to extend the life of the product?  Use the concepts from Richardson and Gosnay (2010) and Paley (2007) in your answer.
  3. What recommendation do you have for a new product from this company that you would personally use if they introduced it?

APA format, reference list at the end of the paper and a few in-text citations.

 

 

Reference no: EM13813845

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