The cholesterol-lowering drug lipitor enjoyed successful

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1. The cholesterol-lowering drug Lipitor enjoyed a successful launch in the United States due to a

a. piggybacking agreement.

b. rapid global roll-out.

c. selective distribution.

d. strong channel captain.

2. What is the common rule of thumb for the acquisition of a small? business?

A. A small business should be valued at less than twice its annualized income. B. A small business is selling at a discount when net income is less than twice its projected future earnings. C. A small business should be worth at least three times its annual net profit. D. A small business is selling at a premium when NPV is greater than three times annual net profit. E. A small business should be worth at least ten times its annual net profit.

3. Proctor & Gamble is planning to launch a new shampoo in China using a billboard campaign. What advice would you give P&G?

a. High literacy in china makes this very appropriate.

b. You should stress your product's high quality by claiming "best quality."

c. Low literacy in China makes this inappropriate.

d. You will need approval of multiple government agencies.

4. In which country would recruiting qualified salespeople likely be the easiest?

a. Mexico

b. Germany

c. Netherlands

d. United States

5. Sales peaks for consumer products are influenced by Select one:

a. the budgetary cycle.

b. climate and local customs.

c. nothing.

d. None of the above.

Reference no: EM132264636

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