Reference no: EM13910242

PROJECT 2Congratulations, your consulting company has been awarded the cereal project proposal and you are to begin immediately gathering relevant data on the identified segments introduced in your initial proposal. Each of the multiple segments must have key characteristics, demographics, and psychographic influences defined along with best practice to attract each segment along with the justification for the target market. The promotion strategy must tie together the product and the market segment to warrant both expenditure of packaging, media, and product features to capture best shares and define why the strategy will be warranted and justified. The execution of the consumer strategy should offer a schedule of key tasks and examples of outcomes and milestones for each task. Be clear as to the target markets and any contingencies required to be successful.