The case that is considered to be the textbook

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The case that is considered to be the "textbook" way to handle a crisis and an excellent example of corporate social responsibility is the Johnson and Johnson Tylenol Crisis. 

How did that crisis come about?  What did Johnson and Johnson do in response to that crisis?  Why is Johnson and Johnson's response to the crisis considered to be such a good example of corporate social responsibility?

Reference no: EM131017365

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