The break even index for customer loyalty

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Reference no: EM131861377

Customer         RFM    BEI                           Customer         RFM    BEI

Mary                155      - 20                             Liz                   255      - 80

Susan               211      - 50                             Kim                 423         40

Jane                 332         77                             Beth                424         50    

Rachel             521      100                              Deb                 343      - 18

Sarah               142      - 90                              Barb                514      - 60

The above are a representative sample of un-weighted RFM scores for the past six months and the Break Even Index (BEI) for a customer loyalty reward mailing done to customers of the Hair-esy Salon.

A. Which customer(s) purchased most recently?

B. Which customer(s) visited most often?

C. Which customer(s) spent the most?

Reference no: EM131861377

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