The branding challenge for harley davidson

Assignment Help Operation Management
Reference no: EM132202189

Harley Davidson:

"The branding challenge for Harley Davidson is how to pursue new target markets for its motorcycles through new products like Live Wire without undermining its existing market penetration with its established market of traditional heavy-weight motorcycle riders. For the new battery-based electric motorcycles, please devise appropriate"

1) price

2) promotion

3) distribution strategies

-to meet the above challenge.

Reference no: EM132202189

Questions Cloud

Discuss structure of their global supply chains-operations : Discuss the structure of their global supply chains, operations, and/or production.
Considering environmental ethics and technology : Gewirth and Randall Curren discuss the roles of human rights and sustainability, respectively, when considering environmental ethics and technology.
What is sub-brand and what is the parent brand : What is a sub-brand? What is the parent brand? What is a family brand? What are the two general categories of brand extensions?
Strategic priorities affect accounting procedures : How do Amazon's financial and strategic priorities affect accounting procedures and busines decisions? How might that affect business success?
The branding challenge for harley davidson : The branding challenge for Harley Davidson is how to pursue new target markets for its motorcycles t
Pertains to the military aircraft market domain : Scan current authoritative business sources to locate and discuss some global factor that pertains to the military aircraft market domain.
Determine which demographics-life-styles and usage behavior : For each needs-based segment, determine which demographics, life-styles, and usage behaviors make the segment distinct and identifiable.
Organizations have databases with duplicate records : In spite of the need for “clean” information, many organizations have databases with duplicate records for you.
Variety of different leadership styles : In this course, we have seen that there are a variety of different leadership styles.

Reviews

Write a Review

Operation Management Questions & Answers

  Foundations of control

Control is very important in the management environment and community. In your lessons, you viewed a case study video on Dunkin' Donuts.

  What are the elements of defamation

Vicki L. Iseman is a lobbyist at the federal level. Legal experts disagree about whether there was defamation. What are the elements of defamation?

  How would custom and tradition impact

How would custom and tradition impact or create a conflict in workplace? Give specific example? How will you as a HR manager, would you handle conflict arising from or a rfequest to acvcommodate the pratices such as customs or traditions?

  Corrine and binai-self-enhancement-social identity

While talking to her coworker Binai, Corrine learns her coworker graduated from the same university as she did. Corrine had previously thought that Binai and she had nothing in common since Binai was from India originally and Corrine is American. Cor..

  Describe a complex situation-satisfaction of stakeholders

Describe a complex situation when you had to face into conflict. How did you approach the situation? Was the situation resolved to your satisfaction and to the satisfaction of stakeholders? How did you know?

  Very diverse portfolio of companies

Given the multibillion dollar size of the corporation and the fact that it is a conglomerate with a very diverse portfolio of companies in varying industries, the CEO whom you report to has already given you permission to hire a staff of recent MB..

  What is the impact on the objective function value

Given an objective function value of 80 and a shadow price for Resource A is 4, if 10 more units of Resource A are added (assuming the allowable increase is 10) what is the impact on the objective function value?

  Identified getting on base as the behavior

In the movie Moneyball, Oakland A's has identified "getting on base" as the behavior that is needed for baseball teams to succeed.

  Call cfo and try to persuade him to change loan application

Brett, in his first year as a CPA with the firm Dewy, Cheatem, and Howe, is auditing a bank client. Last month Brett audited another firm called HoBoy Distributors. Pick one of the following answers and briefly explain to justify your answer. call th..

  Describe the three major negotiation models

Describe the three major negotiation models and provide an example of when each might be utilized in a health care environment. Rank them in order of their effectiveness.

  Acting within the course and scope of his employment

Bob's Painting Service hired 3 temporary workers through Deb's Temps. Bob didn't ask if back ground checks had been done on the employees. Deb did not check the criminal records for the workers hired by Bob. Bob may be liable because he did not make ..

  List the important components of action plans

List the important components of action plans. Which component do you believe is the most important? The least important?

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd