The best marketing research is qualitative in nature

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Reference no: EM132161625

1. Think about the last event you had to plan for either at work or in your personal life. Did you have a process? How did having or not having a process impact the outcome of the event? Using outside research on formal planning strategies, please share a few ideas on how to improve your current process.

2. Take a position between these two perspectives: The best marketing research is quantitative in nature versus The best marketing research is qualitative in nature. Give supporting reasons based on the reading.

3. Consider the economic costs associated with the piracy and counterfeiting of intellectual property rights in light of the following types of legal systems: common law, civil law, and theocratic law. Is any one system better than the others for effectively dealing with the problem? Why or why not?

Reference no: EM132161625

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The best marketing research is qualitative in nature : The best marketing research is quantitative in nature versus The best marketing research is qualitative in nature.

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