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Consider all the variables in the external environment -Political/legal; Economic; Social; Technological; Natural environment (natural resources, disasters, etc.); global issues.
How might each of these factors potentially affect the auto industry over the next few years? Please include at least 2 examples for each variable. - Hint: Chapter 4 (Lamb) will provide many factors for each variable.
Chapter 4 : Blue Ocean Strategy By W.Chan Kim and Renee Mauborgne
Identify at least two (2) ways in which the industrial economy impacted the types of occupations which workers chose.
Explain the way(s) an organization with which you are familiar measures quality and customer satisfaction. What can be done to improve CRM?Lastly, explain how you can personally have a positive impact on customer loyalty in your position.
MKT/571 : Many market researchers have their favorite research approaches or techniques, although different researchers often have different preferences. Some researchers maintain that the only way to really learn about consumers or brands is thro..
In many instances competitors are seen as being detrimental, that is, having fewer competitors is healthier than having many. Can you consider situations in which having competitors can work to your benefit?
This week you will continue your comprehensive marketing plan researching the SAME company that you researched in previous units. Again, utilizing the Library, you will research the various elements of the marketing plan as it relates to this comp..
Create a full marketing strategy (3 to 4 pages) for a health care company or product. Refer to the examples of companies or products used in the Week Four Communication Strategy assignment. You may use a company or product from Week Four or select..
Current state of the company? Any new issues? Your perspective on what the company should focus on in their Marketing Strategy in the future.
Political marketer Frank Luntz, in the Persuaders, tells his clients: "80% of our life is emotion and only 20% is intellect. I'm much more interested in how you feel than how you think." Contrast this with Thomas Jefferson's notion that democracy..
Analyze the marketing strategy of one of the following companies: eBay, Costco, Home Depot, Tesla, and TJX. Cover the following topics: line of business (organization mission), target markets, SWOT, marketing strategy (4Ps), marketing department o..
Discuss the role of the distribution channel within an organization. Most organizations utilize multiple distribution channels to distribute their products.
Describe each of the five W's for your media planning.Describe the three most important rules of media buying and why they apply to your client.
Identify a new business (local or national) or new brand that has entered the market in the past 2 years. What strategic opportunities do they appear to be taking advantage of? What problems do you believe they may encounter? If you were leading ..
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