The attitudes and behavior patterns of people are part

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Reference no: EM132211560

1. Rising costs and inflation are part of the uncontrollable ______________ environment.

A. technological

B. economic

C. competitive

D. legal

E. cultural and social

2. Catalogs, point-of-purchase materials, and free samples are all examples of:

A. publicity.

B. personal selling.

C. sales promotion.

D. advertising.

3. The attitudes and behavior patterns of people are part of the

A. political environment.

B. social and cultural environment.

C. competitive environment.

D. firm's resources and objectives.

E. economic and technological environment.

4. Marketing encourages research and _______________, the development and spread of new ideas, goods and services.

A. analysis

B. assessment

C. evaluation

D. innovation

E. introspection

5. The basic objective of a firm should be to:

A. engage in some specific business activity that will perform a socially and economically useful function.

B. develop an organization to carry on the business and implement its strategies.

C. earn enough profit to survive.

D. All of these are basic objectives of a firm.

6. The _____ environment sets the basic rules for how a business can operate in society.

A. legal

B. social

C. economic

D. technical

E. cultural

7. The ______ area of the marketing mix is concerned with decisions about getting the "right" product to the target market when and where it's wanted.

A. product

B. people

C. promotion

D. price

E. place

8. When looking for attractive opportunities, a marketing manager should consider:

A. the firm's producing capability and flexibility.

B. the firm's financial strengths.

C. whether the firm has good relations with established intermediaries.

D. the firm's marketing strengths.

E. All of these should be considered.

9. A marketing mix consists of:

A. policies, procedures, plans, and personnel.

B. the customer and the "four Ps."

C. all variables, controllable and uncontrollable.

D. product, price, promotion, and place.

10. ______________ is direct spoken communication between sellers and potential customers.

A. Personal selling

B. Sales promotion

C. Advertising

D. Publicity

E. Mass selling

Reference no: EM132211560

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