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The article discussed customer insights and disney

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Reference no: EM132334319

What is Data Mining? - Exercise

Instructions

a. Your answer must be in your own words.

b. Do not provide a cover page

c. Do not cite any online sources

d. Plagiarism will result in zero points earned

1. Read the article "What is Data Mining?" Then answer these questions:

a. The article discussed Customer Insights and Disney. How could Customer Insights be used on a cruise ship?

b. Data veracity is crucial in data mining. Imagine a team of workers survey shoppers at large stores and malls about their shopping habits. How could a lack of data veracity result?

c. K-Nearest Neighbor is a great data mining technique. How do you think Amazon uses K-Nearest Neighbor?

Reference no: EM132334319

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