Reference no: EM132243106
1. The appropriateness of the design of a multichannel system is determined by ____.
the firm’s dependence on the customer
the fit of a channel system to the firm’s overall business strategy and environment
the share of multichannel shoppers
the result of channel conflicts
2. When examining brands and marketing trends, the music industry is both economically important and culturally relevant because …
The industry is comprised of music artists (brands) offering their music (products) to listeners (consumers)
Social media interactions have a significant influence on a consumer’s listening and purchasing habits
Across new and established entertainers, many entertainers have social media networks as a tool to connect with fans and followers, and potential consumers of their brand and products
All of the above
3. Which of the following statements is true concerning regulations to protect customer privacy?
Customer privacy is more protected by U.S. than by European law
U.S. privacy protections tend to be left to self-regulation
Germany follows the principles of a “limited government”
None of the none of the above
4. An increase in customer privacy concerns ____.
lowers the level of trust in the company
increases customers’ intention to protect privacy
leads to defensive customer behavior
All of the above are true
5. Which of the following factors activate research shopping?
Attribute-based decision making, lack of channel lock-in, cross-channel synergy.
Attitude-based decision making, lack of channel lock-in, cross-channel synergy.
Attribute-based decision making, channel lock-in, channel separation.
Attitude-based decision making, lack of channel lock-in, channel separation.
Attitude-based decision making, channel lock-in, cross-channel synergy.