The appropriate test or test statistic that should be used

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Consumer preferences for Camay bathing soap were obtained on an 11-point Likert scale. The same consumers were then shown a commercial about Camay. After the commercial, preferences for Camay were again measured. Has the commercial been successful in inducing a change in preferences? Indicate the statistical analysis you would conduct and the appropriate test or test statistic that should be used.

Reference no: EM131271093

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