The analytics impact how marketer implements seo or sem

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Reference no: EM132166190

Respond to this: The brand I chose for the final project is Nike. The platform I would focus on most is Instagram because of all the social media platforms, Nike's Instagram has by far the most followers with 77.6 million followers compared to just 4.58 million followers on Twitter. Nike uses Instagram to promote their shoes, clothing, athletic apparel, and even the athletes they sponsor. People use Instagram to see pictures of Nike's newest products. I will also focus on Twitter because that's where consumers of Nike go to find out release dates and other important information about the shoes releasing on a specific day. The age is 25 because most users are over the age of 18. Also, the most consumers of Nike and their social media live in the United States. I couldn't find statistics on the average salary or occupation so I used an educated guess. Name: Tom Bradley Age: 25 Occupation: Sports Marketing Salary: $60,000 Where: United States Education: Bachelors Degree Interests: Enjoys physical activity, played sports (team sports or singular sports like track, golf, cross country, etc.)

When responding to your peers, discuss whether the results surprised you. How might the analytics impact how a marketer implements SEO or SEM? What did you learn? Did your classmates’ decisions align with your own? Why or why not?

Reference no: EM132166190

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