The analysis of competition from a generic perspective

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As an independent adviser to the main board of Andersen, you are required to produce a paper for circulation to the top management team prior to the conference. The theme is 'The Analysis of Competition from a Generic Perspective'. It is from this overview that Andersen management will be able to extract an agenda of items for review. It is essential therefore that the paper presented should not be related to the healthcare industry per se.

Reference no: EM131134057

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