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The american red cross engaged in a fundraising campaign

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Reference no: EM131152108

Following the September 11, 2001 attacks, the American Red Cross engaged in a fundraising campaign to raise funds for its Liberty Fund. The Red Cross had never before entered into a campaign to raise funds for a specific event.

•How did fundraising for 9/11 differ from its traditional practices?

•What are some main concerns the Red Cross should have been aware of when it began fundraising for its Liberty Fund?

•What implications would/did this fund have on its financial management?

•What lessons can other nonprofits learn from this situation?

•How can nonprofits prevent similar situations?

Write in 400-500 Words.

Reference no: EM131152108

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