The american marketing association code of ethics

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Reference no: EM132279548

1. The American Marketing Association Code of Ethics includes these points EXCEPT

maintaining research integrity by avoiding misrepresentation and omission of pertinent research data.

treating outside clients and suppliers fairly.

leveraging technology to safeguard data integrity.

prohibiting selling or fundraising under the guise of conducting research.

All of the above

2. When available secondary data do not match the data needs of a given research project, the data are said to be lacking in

relevance.

validity.

reliability.

secondhand sourcing.

internal sourcing.

3. The Health Belief Model (HBM) was developed in the 1950’s. Which of the following statements about the origins of the HBM is NOT true (incorrect)?

It was developed to better understand why individuals with access to tuberculosis screening were not undergoing testing

The HBM incorporates components of value-expectancy models

Brenner’s stimulus-response experiments directly informed the development of the HBM

HBM was developed to better understand people’s behaviors related to disease detection opportunities

4. The EISP, SYSP, and ISSP types of policies are all basically the same kinds of policies that are directed at the same issues and are differentiated in that they are the product of different sponsoring organizations.

True

False

5. Business continuity planning is a form of risk mitigation and is generally set in motion once a certain level of outage has been encountered.

True or False? Please explain

6. Information security plans are comprised of the processes and procedures that exclusively detail the cyber threats to an organization and how to handle them.

True or False? Please explain

7. Which of the following could be an example of an elicitation question to measure one’s self-efficacy, according to the Theory of Planned Behavior?

If you want to quit smoking, how certain are you that you can?

Who can you think of who would use a condom when they engage in sexual activity?

How do you feel about quitting smoking?

What things might make it difficult for you to use a condom when you engage in sexual activity?

Reference no: EM132279548

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