The advantages of using a franchising strategy

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Reference no: EM1335955

The advantages of using a franchising strategy to pursue opportunities in foreign markets include?

a. having franchisees bear most of the costs and risks of establishing foreign locations and requiring the franchiser to expend only the resources to recruit, train, and support foreign franchisees

b. being particularly well suited to the global expansion efforts of companies with multi-country strategies

c. helping build multiple profit sanctuaries

d. being well suited to companies who employ cross-market subsidization

e. being well suited to the global expansion efforts of manufacturers

Reference no: EM1335955

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