The ads may be either online or in print

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For this project, choose ads for two competing products of your choice, such as two toothpaste ads, or two cell phone ads. The ads may be either online or in print, evaluate the two ads according to their creativity, clarity, likability, memorability, and effectiveness. After your evaluation, write a report that compares the two ads, and make a final recommendation based on your evaluation. The report should contain the following sections, presented in this order: introduction, statement of purpose, recommendation, methodology and criteria, analysis, conclusions, and recommendation section. Include a decision table neat the end of the report.

Reference no: EM132238286

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Operation Management Questions & Answers

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