The act of dividing a market into segments of customers

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Reference no: EM131399989

1. Product promotion refers specifically to all activities undertaken to

inform consumers about the product

ensure that the product price is what consumers will pay

ensure that the product price is higher than the competition

inform consumers and encourage them to buy the product

2. The act of dividing a market into segments of customers is referred to as

market segregation

target marketing

market segmentation

demand marketing

Reference no: EM131399989

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