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You have been hired by a company which is planning to enter the textile market offering uncrushable/wrinkle free shirts for the working executives. How would you define the marketing research problem in this case.
discuss the key elements involved in developing an advertising campaign, describe some of the different media options that could be utilized in an advertising campaign
How can your learning in this course influence your career
Outline and explain the concept of internal marketing and why it is important in service products. How would you introduce an effective internal marketing programme to an organisation?
What valuable functions can brands perform for a firm and Explain customer-perceived value
What are your sources of power?
Describe the new product or service. Discuss the qualities that make this product/service new to the marketplace and the rationale for your decision to pursue the concept. Be sure to pick a product or service that is ready to market
To what degree does the product align with the current trend of healthy living? How does the family life cycle work into discussion? What is involved with successful branding? Explain how solid brand management and positioning would impact this prod..
Prepare a marketing plan for Dick's Sports Goods: Brand Name and Product Design
What is the "image" of the Coleman Museum of Art? Why is image important for a museum? How would you rate the overall performance of the Coleman Museum of Art
Valuate Wal-Mart's comprehensive website and Wal-Mart is moving more strongly into service areas such as its Ship to Site services
Explain E-commerce unit and outline the formal documents needed to launch the new e-commerce unit
imagine that you are a manager responsible for implementing a significant technology change within an organization.
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