Textbooks of microeconomics and macroeconomics

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Reference no: EM132422658

Problem: A publisher is deciding how best to sell the textbooks of Microeconomics and Macroeconomics. The publisher can either sell Microeconomics and Macroeconomics separately as two textbooks, or bundle them as one textbook that contains both subjects. Suppose the cost of supplying the textbooks is zero. There are two students in the market and their willingness to pay for the content are summarized in the table below.

Microeconomics. Macroeconomics

Mary $40 $x

Nancy $100 $30

Q: Suppose x = 35 . To maximize profit, should the publisher sell the books as a bundle?

Reference no: EM132422658

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