Text ads on number of different websites

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As you've surfed the Web, chances are strong that you've seen targeted Google text ads on a number of different websites. You've probably also noticed sponsored links on the Google website that relate quite closely to the topic you searched. Google offers two advertising programs-Google AdSense for Web publishers, and Google Ads for advertisers. Lookup Google advertising on the Internet and take their virtual tour of each of these programs. Write a brief description of how each program works and include your thoughts on why both programs have been so successful. If you were a Web publisher or an advertiser, would you use these programs? Why or why not?

Reference no: EM132808566

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