Testing regarding atmospheric elements

Assignment Help Operation Management

Reference no: EM132285226

Pretend that a retail store wants to do testing regarding atmospheric elements (e.g., displays, lighting, etc.) to test what will keep people in the store the longest. What test market approach is preferred: (Laboratory or Field experiment)

1. You want a rough, directional idea of the best combination of atmospheric elements (as opposed to trying to statistically estimate every possible effect with precision)

2. You want to simulate the conditions that a shopper would typically face in a store

3. You want to determine the effect of each element on how long customers spend in the store For the following four scenarios where you want to conduct a study on a group of respondents, would you recommend: (Cross-sectional or longitudinal???)????

4. You want to do a study that tracks changes in consumer behavior over a two-year period

5. You want to ensure that your results are based off of a representative sample

6. You want to estimate the percentage of households that view TV shows through non-traditional channels (i.e., tablets, phones, website, Hulu, etc.)

7. You want to hand-select (as opposed to randomly selecting) participants for the study You want to do a study for a local gym where email offers will be sent out; you will determine how successful the email campaign is based on the response rate. Please read the following statement and determine which conditions for an experiment are being referenced: (control, randomization, or replication)

8. You have to assign participants into different test groups that are roughly equal

9. You need some point of comparison/reference point that you can compare your test group(s) to

10. The more participants involved in the study, the more reliable the experiment results are

Reference no: EM132285226

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