Test the hypothesis that buyer status

Assignment Help Operation Management

Reference no: EM131798289

In the book Business Research Methods (5th ed.), Donald R. Cooper and C. William Emory discuss a market researcher for an automaker who is studying consumer preferences for styling features of larger sedans. Buyers, who were classi?ed as “?rst-time” buyers or “repeat” buyers, were asked to express their preference for one of two types of styling—European styling or Japanese styling. Of 40 ?rst-time buyers, 8 preferred European styling and 32 preferred Japanese styling. Of 60 repeat buyers, 40 preferred European styling, and 20 preferred Japanese styling.

1) Create a cross-tabulation for the data

2) Test the hypothesis that buyer status (repeat versus first-time) and styling preference are independent at the 0.05 level of significance. What is your conclusion? Show the procedure.

Reference no: EM131798289

Questions Cloud

Comment on the percentage change : Comment on the percentage change in the dollar value (nominal) as well as the purchasing power (real) of salaries.

Prepare a projected cvp income statement : Prepare a projected CVP income statement for 2017, assuming the changes have not been made

Describe how internal controls are used to prevent errors : Describe how internal controls are used to prevent errors or fraudulent acts in the payroll cycle. Authorizing and modifying the payroll master file.

Exact cost of living adjustment : What must be the starting salary of the MBAs in 2009 if the salary increase makes the exact cost of living adjustment?

Test the hypothesis that buyer status : Test the hypothesis that buyer status (repeat versus first-time) and styling preference are independent at the 0.05 level of significance.

Calculate kim investment return : a. Calculate Kim's investment return. b. Calculate Kim's total dollar gain or loss on his investment.

Was the scientific method followed and how : Ethics is always inclusive of research, as we must protect participants and be aware of appropriate methods for obtaining information.

Compute the budgeted factory overhead rate for department a : Compute the budgeted factory overhead rate for Department A.

Compute the breakeven point in sales units : Variable manufacturing and selling costs per set of head covers will be $4.65 and $2.75, respectively, Compute the breakeven point in sales units

User Account

All Pages