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Terrible crowded commodity business

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We will assume we are in the textile business, which is a terrible crowded commodity business, we are making low-end textiles-which are a real commodity product.

And one day, our people come to you and say, "They've invented a new loom that we think will do twice as much work as our old ones."

What should your reaction be to their suggestion that you invest in the new loom?

Reference no: EM133176820

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