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1. Gillette has successfully convinced the world that more is better in terms of number of blades and other razor features. How did they do it? Why has that worked in the past? Will it continue to work in the future? Why, or why not? Will Gillette ever become as successful at marketing to women as to men? Why, or why not?
2. Why have Gillette’s sports marketing partnerships been so successful in developing their brand equity?
3. Some of Gillette’s spokespeople such as Derek Jeter and Tiger Woods have run into controversy after becoming endorsers for the brand. Does this hurt Gillette’s brand equity or marketing message? Explain.
4. Discuss the effectiveness of their overall marketing campaign including advertising, personal selling, promotion, events, and public relations strategies.
5. Recommend next steps for Gillette with respect to their marketing and advertising strategies.
During each 4-hour period, the Small town police force requires the following number of on-duty police officers:
How would you prevent them from occurring again? How might you involve your information systems (IS) team in securing employee data?
A manufacturing company has entered into a new contract with a major supplier of raw materials used in the manufacturing process. Under the new arrangement, called vendor managed inventory, the supplier manages its raw material inventory inside the m..
How do the benefits and services an organization provide change based on the demographics of their employees?
Focus on film Apocalypse Now elements in a specific scene (or scenes) and analyze how the film represents a resonant issue, image, or idea in that specific scene (see the doc. "Studying Film" for advice on this). What resonant issues does the scene o..
Databases are one of the main factors that from the building blocks which determine the dynamics and structure of an information system. Explain and give example of 5 characteristics that are absolutely essential to consider when developing and/or im..
Can we discuss business processes without accounting for the technology that facilitates them? If we use a University computer system, for example, we can describe the process we use for accessing and using the system, but if the technology platform ..
GIVEN MICrOSOFT’S LACKLUSTEr performance since 2000, the once dominant company is now in turnaround mode. Over time, its competitive advantage turned into a competitive disadvantage, lagging behind Apple by a wide margin. Why is it so hard to gain a ..
Retirement Planning. A couple will retire in 50 years; they plan to spend about $30,000 (real dollars) a year in retirement, which should last about 25 years. They believe that they can earn 8% nominal interest on retirement savings, and the couple r..
what is the probability that the results indicate a successful market for the product and the product is actually not successful?
Develop a vision statement for any organization of your choice. Your vision statement should be designed to encourage a high-performing and competitive future for the organization and promote servant leadership
The upper management at the XYZ Corporation wants to train middle management to understand and correctly use their delegated power within the workplace. As an HR consultant, you have been asked to give a presentation to middle management group with t..
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