Reference no: EM133516044

Dresden Press is a company that offers desktop publishing services to clients. The staff produces items such as newsletters, brochures, programs, and catalogs. A staff of ten full-time employees stays busy planning projects with customers. They oversee projects and supervise the desktop publishers who use computers to create the documents. Cher Markham, the president, hires desktop publishers on a temporary basis. These employees have special skills and are paid well. Cher finds it is too expensive to keep them on staff as regular employees.

Each employee signs a contract stating she or he will be paid a certain rate for working on a specific project for a certain length of time. The contract also states the employee will be given notice two weeks prior to his or her job termination. As project end dates approach, the desktop publishers begin to worry and become anxious. They wonder whether the project they are working on will be completed on schedule. They also hope the company will have another project they can work on. Finally, when Cher decides it is time, a letter is sent to the desktop publishers whose projects are ending and whose services will no longer be needed. She knows she is likely to need these people again, but right now, she does not have any big projects they can work on.

1. What order should Cher use for the termination letters to the desktop publishers? Justify your answer.

2. How can Cher promote goodwill in her letters and keep the desktop publishers interested in working for her company in the future? Justify your answer.