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The term marketing mix refers to a unique blend of product, distribution, promotion, and pricing strategies designed to produce mutually satisfying exchanges with a target market. You may have heard this described as the 4 P’s of marketing (product, place, promotion, price). Review and understand the four parts of the marketing mix in your text. Then choose an idea, good, or service with which you are familiar and describe its marketing mix and how it resulted (or did not result) in a satisfying exchange for you. Clearly explain each element. 1. Describe the product. 2. How is it distributed or placed? 3. How is it promoted? 4. How is it priced relative to competition?
Given the above ordering quantity compute the annual carrying costs, order costs and total costs for this operation?
Identify one key factor you would advise your management to focus on in the organization's growth strategy. Consider, for example, how customer service could be improved. What specific tactics would you employ for your key factor during the short ter..
Discuss what you believe is the most strategic competency, resource or capability exhibited by your Strategic Audit firm (TESLA).
Consider what you have learned about the Patient Protection and Affordable Care Act (ACA), the uninsured population, health disparities,
What are the tools and techniques for schedule development, and what are the strengths and weaknesses of each one?
Spotlight questions test the ethics of a decision by exposing it to the scrutiny through the eyes of family, community members, and ethical role models.
The chairperson in the ISOM department at GMU needs to create a database to keep track of all the courses offered by the department.
Summarize the main features of the human relations approach to management.
Apply the rational choice model to arrive at your recommendation for Joe regarding his response to the invitation to spend the weekend on Bill's yacht.
Identify the steps associated with making decisions within in health care? What types of conflict were present among the employees in the home health company?
Price Technologies, a California-based high-tech manufacturer, is considering outsourcing the company's help desk and is considering three providers.
A supply chain encompasses all activities associated with the flow and transformation of goods and services from the raw material stage to the customer. There are a variety of different philosophies of supply chain management in use today. What do yo..
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