Television was popular mode for advertisers

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Summarize the following paragraph about television advertising:

Television was a popular mode for advertisers in the 1950s through the 1990s until computer technology took off. The invention of the television helped in the creation of new companies, but also contributed to the increases in competition among different producers in the market. With television came the ability to put spoken words into the picture, which then became easier for companies to adapt to. Television advertisements had a higher recall than the other media available when television made its first appearance. Television advertising allowed higher creativity and innovation on part of the advertiser. Advertisers then used themes, storylines, and messages to make their advertisement more appealing. For consumer products we saw slice-of-life commercials. These showed how products solved everyday problems, which seemed to appeal more in case of utility products. Also television advertisements made reference to recent events and local passions to increase interest and aid in recall.

Reference no: EM132262586

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