Television relative to other types of advertising media

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1. Honey Bee is thinking about purchasing a new clam maker for $14,000. The expected net cash flows resulting from the digger are $9,000 in year 1, $7,000 in the 2nd year, $5,000 in the 3rd year, and $3,000 in the 4th year. Assuming that the cost of capital is 12 percent what is the MIRR for the project?

2. What is the role of television as an advertising medium? What are the relative advantages and disadvantages of television relative to other types of advertising media?

Reference no: EM132057947

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