Reference no: EM13780253

Business Description
Ace Real Estate Agency is a Real Estate Agency located in Kodiak, Alaska where houses go unnoticed and unsold for long periods of time. We think with our different approach to customers, people will be more interested in the homes we put for sale. With being a fishing community, fishermen bring home a lot of money at one time, looking for houses to put a down payment on; Kodiak is also a high traffic area for the United States Coast Guard, who as well like owning homes, therefore our target market is residents from age 20 and up. With the size of Kodiak being roughly 14,000 people, not too much staff is needed to manage this island that's why our size of our business will be roughly 9-19 employees which should be more than enough.

The way we plan on gaining customers selling more homes than everyone else is our highly technology savvy operations enabling the customers to do mostly everything online and on their own, by the time they walk through the house, they will know everything.
Strategy Social media and e-commerce is very important to our success in Ace Real Estate Company.

We are all about Micro-Blogging; it is basically free marketing and customer service for us. Micro-blogging also enables us to satisfy the needs of a lot of people at the same time because the same question a customer asks online, another customer is thinking about. In addition to Micro-blogging, we will have a very user friendly website, with the intentions to highly educate our customers on the home with 3-d tours, detailed information, pros and cons, and other homes in the same category. 

B2C e-commerce would be our preferred way of communication to our customers, with sites like Facebook, Twitter, Radio Ads, and newspaperads. This will give me a huge competitive advantage because the other four Real Estate Agencies do not use  social media as a booster.Data Processing Needs The two applications that I compared were most compatible for our Customer Relationship  Management. These types of applications are meant for Real Estate companies because being a two-sided market, we as a company need to keep good track of our customers.

Also making sure that we have great customer service for the customers, making them want to come and tell others; the more B2C we have, the more revenue we can gain.

There are quite a few benefits of using B2C  e-commerce is that we can reach worldwide market with unlimitedvolume of customers. We can display information, pictures, and prices of products or services without spending a lot of money on colorful paper advertisements. Last, but not least, E2C can
operate and be successful on little, or even no overhead costs, which is cost efficient. 

benefits of using this in a Real Estate setting is that no other companies use micro-blogging as a tool because of its short character count of about 140 characters, but I feel like we can capitalize on this by giving a "seeding" effect. With a picture and a few highlights of the house, this will
bait the customer into clicking on the link to our main webpage, where they can view 3-D tours and all. With all of this being stated, I would choose to use Microsoft Dynamic CRM because of its capabilities that SalesForce doesn't have. For instance, Microsoft Dynamic CRM is meant for 10 or more users at about $21 less per person which both are satisfying our needs.

 Also Microsoft Dynamic CRM has the offline capabilities that follow my business direction, unlike Salesforce, not to mention that doesn't have territory management like most Real estate plan.