Technology media business and buyer business

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Reference no: EM133615450

Question

Write a good job response and a question to a classmates discussion that says "Zillow entered the "iBuyer" marker in 2017 and was active in 7 markets, purchased 686 homes, and closed 177. Zillow CEO Barton believed that iBuyer market would account for up to 30% of domestic real estate transactions and could bring over $20 billion in annual revenue to Zillow In traditional real estate transactions, there are a few major pain points sellers encounter and iBuyer might be a solution to resolve this. These include cosmetic staging, home showing schedules, pricing and timeline etc. 20% of sellers would be willing to pay 12% fee to sell their house quicker and hassle-free. There are a few things Zillow should look at before entering iBuyer market. First, iBuyer is very different from its original business model, a tech media company. Zillow needs to find an expert with experience in the traditional real estate industry to lead the change. Another concern is that when Zillow is adding human capital, it needs to make sure they remains quality and preserves the culture. One of the major differences between the technology media business and the iBuyer business is the inventory risk.

Reference no: EM133615450

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