Technology help you in your customer service related job

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1. As we progress in the digital age, the tools available to us increases. How can technology help you in your customer service related job? Remember, your managers and co-workers can also be your customers if you provide any type of service to them.

2. For a product of your own choosing, pick one logical variable (e.g., age) that can be used to segment the market. Now add a second variable (e.g., gender) so that customers have to satisfy the categories of both variables simultaneously (e.g., 18- to 24-year-old women). Now add a third variable. How many possible segments can you identify from a combination of three variables? What implications does this have for the marketing manager?

Reference no: EM132221075

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