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Technology and Marketing

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Reference no: EM133300003

Technology and Marketing

Questions

1. How did big business and muckraking figure into the evolution of public relations?

2. How did Lee, Creel, Bernays, and Fleischman differ in their functions and stakeholders?

3. During times of political turbulence and civil unrest in the 1960s, who had to pay attention to their publics, and why?

4. What PR tools go beyond the traditional press releases, pitch letters, and staged events?

5. What are some of the specialties or functions of public relations?

6. What are the key elements to successful public relations?

Reference no: EM133300003

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