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1. What are some emerging technologies available in the marketplace today?
2. How can we benefit from them?
3. What do you predict will be the most influential emerging technology for business over the next five years? Why do you think this?
4. What are some benefits of using social networking? What are some drawbacks?
5. How do you see social networking sites being used in the future professional world? In the educational world?
Case study: Downsizing at St Bedes
Branding as a living entity Distinguish between Public Relations and Advertising as part of an overall tourism strategy Discuss the role of the AIDA Model while designing marketing and communication plans
Significance of Performance Budgeting in the Public Sector
Describe and analyse the primary internal and external influences on State Bank of India.
Bob and Tom have been friends and co-workers for many years. Tom recently lost his job, but Bob continued to be employed.
Format of a professional business report
Explain the Ansoff Product-Market Expansion Grid and discuss its importance in strategic marketing planning. You are required to support your answer using examples from the tourism and hospitality industry
Compare and contrast General Motors operations in Europe and China. What are they doing wrong in Europe and what are they doing right in China?
Identify and explain one type of market segmentation that you believe is being adopted by the Virgin Group Describe two other types of market segmentation that can be adopted by Virgin Group and explain the importance of market segmentation, tar..
Evaluate sources of information, methods of collection and analysis suitable for international marketing. Critically compare and contrast strategies for export, international and transnational marketing.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
Explain how prices are set for Tata Nano to reflect Tata's objectives and market conditions prevailed in India. Show how promotional activity is incorporated to achieve marketing objectives. Analyse three of the extended marketing mix element.
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