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Technologies enhance customer shopping experience

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Reference no: EM133316409

Questions

1. Consider the new mobile retailing technologies discussed in the insight. Do you feel these technologies enhance the customer's shopping experience? Why or why not?

2. Consider your own previous experiences with mobile retailing as a consumer. Answer the following questions and be prepared to share with others.

a. As a consumer, have you experienced any of the new mobile retailing trends?

b. If so, which, and how would you describe your experience?

c. Are there any of these emerging trends in mobile retailing that you would prefer not to engage with as a consumer? Why or why not?

3. Some consumers have ethical issues with mobile retailing. What potential negatives could you see with these emerging technologies and how might you recommend that retailers address them?

Reference no: EM133316409

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