Reference no: EM132255327
Tasks Assessment Activity
Select a New Zealand business or an International business operating in New Zealand anti Complete the following tasks.
Task 1
Critically analyse the relationship of search engine marketing with the marketing oblectivos of business organisation.
Your answer must Include followings:
– Critical analysis of the contribution of Pay Per Click (PPC) and Search Engine Optimisation (SEO) in achieving marketing goals with examples.
– Evaluation of the effectiveness of Search Engine Marketing (SEM) to achieve marketing objectives for your selected business by utilising any analytics tool.
Task 2
Critically examine the technological architecture for search engine optimisation (SEO) and pay-per-click (PPC).
Your answer must include followings:
– The importance of having an effective technological architecture for search engine optimisation (SEO) and pay-per-click (PPC) for a website.
Critically examination of the technological architecture of your selected business's SEO and provide recommendations.
Your answer must include followings:
– The importance of having an effective technological architecture for search engine
optimisation (SEO) and pay-per-click (PPC) for a website.
Critically examination of the technological architecture of your selected business's SEO and provide recommendations.
Critical examination must include followings:
> Optimise internal linking
> Optimise loading speed
> Indexing and Crawling
> AMP - Accelerated Mobile Pages
> Anchor Text
Critical examination the technological architecture of your selected business PPC and provide recommendations.
- Ad Rank
- Ad Copies
- URL structure
– Ad's Extensions
Task 3
Evaluate your selected business's website for search optimisation and effective using common SEO, website key performance indicators and analytics.
Evaluation must include followings:
– Title Tags
– Meta Descriptions
– Backlinks
– Header Text
– Content and Keywords Analysis
– Image Optimization
– ALT Tags
– URL structure
– Mobile Friendly
– Googie My Business Manager
Task 4
Apply keyword and competitor analysis for effective pay-per-click campaign.
Your answer must include followings:
– Analysis of paid keywords for your selected business and two competitors using analytics tool and provide recommendations.
– Analysis of positioning map for your selected business and two competitors using analytics tool and provide recommendations.
- A demo campaign of PPC for your selected business.
Task 5
Apply technical and analytical optimization technique and tactics for enhancing search engine rankings and higher conversion rates.
Range tools and techniques may include but are not limited to -
On page and off page
Landing pages
Titles and Meta data
URLs and Tags
Page content
Internal linking