Technological architecture for search engine optimisation

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Reference no: EM132255327

Tasks Assessment Activity

Select a New Zealand business or an International business operating in New Zealand anti Complete the following tasks.

Task 1

Critically analyse the relationship of search engine marketing with the marketing oblectivos of business organisation.

Your answer must Include followings:

– Critical analysis of the contribution of Pay Per Click (PPC) and Search Engine Optimisation (SEO) in achieving marketing goals with examples.

– Evaluation of the effectiveness of Search Engine Marketing (SEM) to achieve marketing objectives for your selected business by utilising any analytics tool.

Task 2

Critically examine the technological architecture for search engine optimisation (SEO) and pay-per-click (PPC).

Your answer must include followings:

– The importance of having an effective technological architecture for search engine optimisation (SEO) and pay-per-click (PPC) for a website.

Critically examination of the technological architecture of your selected business's SEO and provide recommendations.

Your answer must include followings:

– The importance of having an effective technological architecture for search engine
optimisation (SEO) and pay-per-click (PPC) for a website.

Critically examination of the technological architecture of your selected business's SEO and provide recommendations.
Critical examination must include followings:
> Optimise internal linking
> Optimise loading speed
> Indexing and Crawling
> AMP - Accelerated Mobile Pages
> Anchor Text

Critical examination the technological architecture of your selected business PPC and provide recommendations.
- Ad Rank
- Ad Copies
- URL structure
– Ad's Extensions

Task 3
Evaluate your selected business's website for search optimisation and effective using common SEO, website key performance indicators and analytics.

Evaluation must include followings:
– Title Tags
– Meta Descriptions
– Backlinks
– Header Text
– Content and Keywords Analysis
– Image Optimization
– ALT Tags
– URL structure
– Mobile Friendly
– Googie My Business Manager

Task 4

Apply keyword and competitor analysis for effective pay-per-click campaign.

Your answer must include followings:

– Analysis of paid keywords for your selected business and two competitors using analytics tool and provide recommendations.

– Analysis of positioning map for your selected business and two competitors using analytics tool and provide recommendations.

- A demo campaign of PPC for your selected business.

Task 5

Apply technical and analytical optimization technique and tactics for enhancing search engine rankings and higher conversion rates.
Range tools and techniques may include but are not limited to -

On page and off page
Landing pages
Titles and Meta data
URLs and Tags
Page content
Internal linking

Reference no: EM132255327

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