Technique used for monitoring your brand position

Assignment Help Operation Management

Reference no: EM132220775

1. Regardless of which software package is chosen, which of the following measures should be taken to ensure continued effective use of the system?

a. A second software package should be acquired in the event that the first package does not work well or crashes.

b. Purchase a new computer with more memory and a faster processor to run the new software package.

c. At least one additional person should be trained in the use of the software in the event the office manager is absent.

d. Retain, on a part-time basis, a programmer/analyst to provide support for the new office software

2. Positioning is a tactic that marketers use _________________.

for each segment

rarely

to avoid poor public relations

to control inventory costs

3. When segmenting your consumers, you should __________________.

use as many segments as possible

use as few segments as possible

consider the trade-offs of sales and costs to segment

none of the above

4. In addition to Japan and China, the important economies in Asia are:

Thailand, South Korea, Indonesia, and Hong Kong.

Singapore, South Korea, Indonesia, and Thailand.

Indonesia, South Korea, Japan, and Taiwan.

South Korea, Hong Kong, Singapore, and Taiwan.

5. _________________ is the technique used for monitoring your brand's position(s).

segmentation

majority fallacy

perceptual mapping

positioning

6. Identify a true statement about the Development Round in which the members of the World Trade Organization (WTO) met and launched a round of negotiations at Doha, Qatar in November 2011.

The WTO members agreed upon the opening of government procurement markets to companies in the developed nations.

There was a lack of consensus among WTO members regarding agricultural subsidies.

There was a lack of consensus among WTO members regarding unbalanced population pyramids.

The WTO members agreed upon the issues of competition.

Reference no: EM132220775

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